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Hire UGC creators
User-generated-content creators film short, native-feeling videos with your product: unboxings, testimonials, how-tos and problem-to-solution ads that look like a real customer made them.
Free to post · 0% commission · pay the creator directly
UGC creators on UnifyOps
See allFounding #001
AM
Aisha Menon
UGC creator for skincare & wellness brands
Bengaluru, India (1)
UGCReels
TikTok
Instagram
Google Drive
From ₹120
1 job doneFounding #004
KA
Kwame Asante
Product & lifestyle photographer. Shopify-ready in 72 hours.
Lagos, Nigeria
PhotoUGC
Behance
Instagram
From $180
Open UGC briefs right now
HP
Halo Pets
2 days ago
UGC: dog owners reacting to our self-cleaning bowl
Need dog-owning creators to film unboxing and first-use reactions with their dog. Authentic and a little chaotic is perfect.
UGCTikTokPaid ads Product shipped
Budget
$120 – $300
16d left0 pitches
LS
Lumen Skin
6 days ago
3 UGC videos for our new vitamin C serum
We're launching a vitamin C serum for sensitive skin. Looking for authentic creators to film 3 short UGC videos: a hook in the first 2 seconds, a genuine first impression, and a before/after texture shot. We'll ship the product. Indian skin tones especially welcome.
UGCInstagramTikTokPaid ads Product shipped
Budget
$150 – $450
13d left3 pitches
What to put in a UGC creator brief
- Say whether the videos are for organic posts or paid ads, and for how long. Usage rights drive price.
- Ask for 2–3 hook variations per video. Hooks are what you'll test in ads.
- Ask for raw clips as a separate deliverable so your editor can cut new versions.
- Ship the product early and say so in the brief. Creators plan shoots around delivery.
Template: 3 UGC videos for my product
We're looking for an authentic creator to film 3 short UGC videos featuring our product. Think: a quick hook in the first 2 seconds, a genuine first impression, and a clear call to action. We'll ship the product to you.
Our template's suggested budget: $150 – $450
Usage rights, in plain words
Organic only
Brand posts it on its own channels
Paid ads · 3 months
Can be run as ads for 90 days
Paid ads · 12 months
Can be run as ads for a year
Full buyout
Brand owns the content forever
Hire UGC creators by industry
What it costs on UnifyOps
0% commission for brands and creators. You agree a price, then pay the creator directly by UPI, PayPal or bank transfer, so all of it reaches the person doing the work.
On a $1,000 project
| Who you hire through | Brand pays | Creator gets | They keep |
|---|---|---|---|
| A typical agency | $1,000 | $800 | $200 |
| UnifyOps | $1,000 | $1,000 | $0 |
20% is a common mid-point for agency management fees. UnifyOps is 0% for brands and creators: the brand pays the creator directly by UPI, PayPal or bank transfer. We don't touch the money, so we also can't hold or settle it. More on pricing
Questions
Do UGC creators need followers?+
No. UGC is content for your channels and ads, not posts on theirs, so craft and on-camera presence matter more than audience size.
What should a UGC brief include?+
Product, audience, the problem it solves, 2–3 key messages, format (length, aspect ratio), number of videos and hooks, usage rights, deadline and whether you'll ship the product.
Who owns UGC videos?+
Whatever the brief states: organic only, paid ads for 3 or 12 months, or a full buyout. On UnifyOps the rights are set in the brief and pass to the brand once the work is approved and paid for as agreed.
Get pitches from UGC creators
Post a brief in about a minute. Creators pitch with their price, you shortlist, chat and hire.